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How to Build A Social Media Strategy That Works!

  • Chartered Institute of Marketing Moor Hall, Cookham, SL6 9QH Cookham United Kingdom (map)

In today’s digital world, Social Media has been promoted from a tactical to a strategic pillar in any Marketing Strategy. So many businesses come to us knowing they need to be on Social Media but don’t know where to start. Or they have created a page and started posting content without a clear goal in mind and, as a consequence, feel disheartened with their progress. 

Social media isn’t a one-way marketing channel.

It’s a conversational space and only sociable brands will succeed. By adding value and building relationships you establish trust with your target audience and turn people not just into one-time customers but into loyal brand ambassadors. But how do you go about doing this? Find out How

It’s crucial to share the right content and have the right conversations in the right way on the right platforms.

But it can be hard to know where to start.

Knowing which platforms to choose, what to share, what to say, in what format, for what purpose can be daunting. For smaller brands with limited budgets, there is the added struggle of finding the time and resources to devote to a strategy.

In How to Build A Social Media Strategy That Works, we'll take you through a tried and tested framework.

You’ll learn how to build a sociable brand that communicates your brand essence whilst building authentic relationships with your customers. Your sociable brand guides the rest of your social strategy from

  • the platforms to choose,

  • the right hashtags,

  • finding the right influencers

  • to creating and sharing the right content. 

You will come out of the How to Build A Social Media Strategy That Works! session with your very own unique sociable brand to take forward that will help guide your future strategy.

You will have a clear idea of which platforms to prioritise and why. You'll also learn the best practice for content marketing, how to craft the right content strategy for your brand and with a focus on affordable, manageable ideas.

How to Build A Social Media Strategy That Works! is a interactive workshop with exercises to promote thinking so you will be fuelled with tea and coffee for a morning of inspiration and learning.

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What our previous attendees say:

'I recently attended a workshop on Social Media which was run by Jocasta. It was a brilliant use of my time and money. She is incredibly knowledgeable and passionate about this subject and was able to convey all the information in a way that we were able to understand - whether we knew anything about using social media as a business tool or not. She put us through our paces using various exercises which ensured that our learning was embedded and also that we were able to relate what we were learning specifically to our own business. I can highly recommend Jocasta's workshops and I'm looking forward what she has planned for us next time!'

Natalie Reid-Hughes, Director, Springer Alexander

I recently attended one of Jocasta's workshops on how to best use social media for small and medium sizes business. I have attended other workshops on this issue before but Jocasta's was definitely the best. She has a depth of knowledge on this issue but she is able to present it in a very clear "to the point" manner that makes it very easy to understand. More importantly, it makes it easy to apply what you have learned. I now feel more confident that I know what I am doing when using social media. I wholeheartedly recommend Jocasta for her professional knowledge and her ability to communicate what truly matters.'

Gloria Prest, Founder, Mind In Focus

Jocasta Tribe, Presenter Biography:

Jocasta is Founder of ‘Marketing for Mums’ that provides Marketing Services to Mums looking to launch and grow profitable businesses. The services include Marketing Strategy, Planning, Mentoring, Training, Campaign, Social Media & Event Management through to a fully outsourced marketing solution.

Jocasta is a graduate of the Chartered Institute of Marketing & most recently the Digital Mums Advanced Diploma in Strategic Social Media Management. She is also one of only a few Certified Digital Mums Social Media Trainers. During her 20 year marketing career, she has worked for a range of businesses from large corporate technology companies to small charities & start-ups.