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The Essentials of Creating a Marketing Strategy & Plan

  • Harleyford Golf Club Harleygord Estate Marlow SL7 2SP (map)

A Marketing Strategy is what you want to achieve, which should be rooted in your business goals.

A Marketing Plan is how you get there.

Creating a Marketing Strategy & Plan is essential for the success of any business because, as the saying goes

‘A goal without a plan is just a wish’

(Antoine de Saint-Exupery).

The Workshop on Creating a Marketing Strategy & Plan helps you to take control of your Marketing so nothing is left to chance.

It will provide you with a framework to answer important questions like:

  • What do I want to accomplish and why?

  • Who is my target market? What problems am I solving for them?

  • Who is my competition? What makes me different?

  • What are my Marketing Messages?

  • What are my Marketing Tactics?

  • How should I apportion my budget for maximum effect?

  • What will success look like?

  • How and when shall I measure success?

So, whether you have a Marketing Plan in place currently or you are starting a plan from scratch, Creating a Marketing Strategy & Plan will help you update, write & deliver powerful marketing plans that achieve results. 


Jocasta Tribe Presenter Biography:

Jocasta is Founder of ‘Marketing for Mums’ that provides Marketing Services to Mums looking to launch and grow profitable businesses. The services include Marketing Strategy, Planning, Mentoring, Training, Campaign, Social Media & Event Management through to a fully outsourced marketing solution.

Jocasta is a graduate of the Chartered Institute of Marketing & most recently the Digital Mums Advanced Diploma in Strategic Social Media Management. She is also one of only a few Certified Digital Mums Social Media Trainers. During her 20 year marketing career, she has worked for a range of businesses from large corporate technology companies to small charities & start-ups.

Earlier Event: 16 October
Women In Business Expo