Social Media

Guest Blog: Make your Selfies Work! by Andrea MacLeod

Guest Blog: Make your Selfies Work! by Andrea MacLeod

Images are key to make sure your Social Media & other Marketing initiatives stand out from the crowd. You may use a professional photographer for something formal like your website banner, a brochure or advertising leaflet. But this is unrealistic for every photo that you might want to post, especially if you are active on social media where you want to post something quick and fun.

Our guest blogger, Andrea Macleod from A+ Photography provides a great guide for how to take a great selfie so you will look fabulous in each photo.

Instagram Basics: How to work it like a pro

Instagram Basics: How to work it like a pro

Instagram is like that friend who always looks and sounds amazing and inspires everyone they meet to be a better version of themselves. Brand is big on this platform. Start with your goal and strategy and then your aesthetic - that's the look and feel of your little squares and overall grid, think about a far bigger picture than your own business and be truly sociable. Engage, engage, engage! This blog provides further tips on how to work Instagram like a pro.

Facebook Basics- How to work it like a pro

Facebook Basics- How to work it like a pro

With the broadest user demographic of all the Social Media platforms, Facebook walks a thin tightrope of both personal & business pages.

Your community of friends, family & customers will be present here & therefore be mindful that this is definitely not the place for a hard sell. Your aim should be to educate, inspire & if your message allows, make people laugh. It is potentially one of the slowest platforms for growth & constantly changes the algorithm behind the scenes which is why investing in advertising is key.

However with a strong strategy, great content & targeted activity the opportunities are there for the taking. This blog provides some tips to ensure you capitalise on them.

How can a non-visual business compete on Social Media?

How can a non-visual business compete on Social Media?

If your business is not a visual one, then how do you compete in the world of social media?

This is a great question, asked by many, and one that has marketers, designers and social media managers digging to the depths of their creativity. Great imagery and eye-catching video are at the forefront of every social media feed, however many companies are restricted with the imagery available in their particular business.  

So, let’s rise to the challenge and see what opportunities are available with our 10 tips for creating a visually appealing social media presence.

How to Build a Social Media Strategy

How to Build a Social Media Strategy

How to Build a Social Media Strategy That Works

In today’s digital world, Social Media has been promoted from a tactical to a strategic pillar in any Marketing Strategy. So many businesses come to me knowing they need to be on Social Media but don’t know where to start. Or they have created a page and started posting content without a clear goal in mind and, as a consequence, feel disheartened with their progress. I have created my 10-step process to building a Strategic Social Media Strategy that will deliver results for your business.