Guest Blog: Make your Selfies Work! by Andrea MacLeod

Guest Blog: Make your Selfies Work! by Andrea MacLeod

Images are key to make sure your Social Media & other Marketing initiatives stand out from the crowd. You may use a professional photographer for something formal like your website banner, a brochure or advertising leaflet. But this is unrealistic for every photo that you might want to post, especially if you are active on social media where you want to post something quick and fun.

Our guest blogger, Andrea Macleod from A+ Photography provides a great guide for how to take a great selfie so you will look fabulous in each photo.

Guest Blog: How to optimise your marketing materials for ranking on Google By Elaine Pasini.

Guest Blog: How to optimise your marketing materials for ranking on Google By Elaine Pasini.

When you are thinking about creating marketing content that will be ranked highly by search engines such as Google you need to make sure you’ve got a cluster of key things covered in order to guarantee Search Engine friendly (SEO- Search Engine Optimised) content.

This blog from our lovely guest Elaine Pasini covers the factors to consider when writing marketing content that maximises the opportunity that it will be ranked highly in search engines.

Instagram Basics: How to work it like a pro

Instagram Basics: How to work it like a pro

Instagram is like that friend who always looks and sounds amazing and inspires everyone they meet to be a better version of themselves. Brand is big on this platform. Start with your goal and strategy and then your aesthetic - that's the look and feel of your little squares and overall grid, think about a far bigger picture than your own business and be truly sociable. Engage, engage, engage! This blog provides further tips on how to work Instagram like a pro.

Guest Blog: The End of an Era. by Joanna Smith

Guest Blog: The End of an Era. by Joanna Smith

First thing on Tuesday I found myself sadly penning an email I wasn’t expecting to be writing. It was, as it turned out, about the end of an era. Which is exactly what I called it. Often we close things off in our business world before our mind and body have time to work it through.

So, this blog from our fantastic guest blogger, Joanna Smith is about endings. How good are you at endings? How do you manage ‘closure’?

Twitter Basics- How to work it like a pro

Twitter Basics- How to work it like a pro

Things move fast in the world of Twitter. It’s a high energy, intensive platform which demands you to be active & highly responsive. It’s public, news focused, open to everyone & a great platform for reaching out to influencers. It’s good for building relationships for positioning yourself as a thought leader and supports most social media goals. However it is so much more that a platform for distributing information. It’s about opening up conversations, sharing & adding value. Every tweet has a short shelf life (far more than any other platform) so you need to make every one count.

Here are some of my top tips for success on Twitter.